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游客满意度研究是当前旅游学界关注的热点领域,准确测评游客满意度是改进游客满意水平、提升旅游地竞争力的基础。本文梳理了国内外相关文献,从理论研究和实证研究两个方面对我国游客满意度问题的研究方法进行了分析。通过对已有研究成果不足的总结,结合相关学科的理论和方法,对未来我国游客满意度的进一步研究做出展望。
The research on tourist satisfaction is the hot area that the traveling scholars pay close attention to at present. The accurate evaluation of tourist satisfaction is the basis to improve the level of tourist satisfaction and enhance the competitiveness of tourist destinations. This paper reviews the relevant literature at home and abroad, and analyzes the research methods of tourist satisfaction in China from two aspects: theoretical research and empirical research. Through summarizing the insufficiency of the existing research results and combining with the theories and methods of the related disciplines, the paper makes a prospect of further research on the tourists’ satisfaction in the future.