焦作市位于河南省西北部,北依太行,南临黄河,地理位置优越。近几年来,焦作旅游异军突起,尤其是以云台山为代表的焦作山水叫响全国。焦作旅游的快速发展,被业内人士称为“焦作现象”。“焦作山水”、“云台山”、“旅游服务”已经成为焦作旅游发展的三大知名品牌。但是随着旅游的发展,弊端也慢慢凸显,比如旅游产品开发单一,缺乏长久的吸引力等。如何全面、有步骤的开发旅游产品的是值得探讨和研究的,本文主要阐述焦作旅游产品开发中现存的问题以及今后发展的方向。 Jiaozuo City is located in the northwest of Henan Province, north Taihang, south of the Yellow River and strategic location. In recent years, Jiaozuo tourism has sprung up everywhere, especially the Jiaozuo landscape represented by Yuntai Mountain has been ringing the whole country. Jiaozuo rapid development of tourism, the industry is called “Jiaozuo phenomenon ”. “Jiaozuo landscape ”, “Yuntaishan ”, “travel service ” has become the Jiaozuo tourism development of the three well-known brands. However, with the development of tourism, the drawbacks are also gradually highlighted, such as the development of tourism products single, the lack of long-term attractiveness. How to develop tourist products in a comprehensive and step-by-step manner is worthy of discussion and research. This paper mainly elaborates on the existing problems in the development of tourism products in Jiaozuo and the future direction of development.