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主办方:上海交通大学公共关系研究中心传媒杂志社时间:2014年7月17日下午地点:上海交通大学品牌是媒体在激烈的传媒生态竞争中获胜的关键要素,传媒品牌的塑造和推广具有至关重要的意义。圆桌论坛围绕“全媒体时代媒体品牌的构建”主题,从以下四个方面展开讨论:第一,媒体发展最新动态;第二,全媒体时代电视的品牌运营之道;第三,全媒体时代纸媒的转型探析;第四,媒体从业人员需具备的核心素质。
Organizers: Shanghai Jiaotong University Public Relations Research Center Media magazine Time: July 17, 2014 afternoon Venue: Shanghai Jiaotong University Brand is the media in the fierce media ecological competition to win the key elements of the media brand building and promotion to have Important significance. The roundtable forum centered on the theme of “building the media brand in the all-media age” and discussed the following four aspects: first, the latest development of the media; second, the brand operation of television in the all media era; third, Fourth, media professionals need to have the core qualities.