论文部分内容阅读
报纸读者的阅读状况是怎样的,报纸读者对哪些新闻内容比较感兴趣,对哪些新闻内容的兴趣程度较低?人口统计学变量对读者的阅读兴趣是否存在影响以及存在哪些影响,这是报业研究者和经营者需要把握的最基本的问题,只有在对读者的阅读兴趣进行有效把握的基础上,报纸的内容传播才能做到有的放矢,传而求通,做到有效传播;否则就是自说自话,传而不通,成为无效传播。本文拟通过对福建三地的读者调查来对报纸读者的阅读兴趣的共性和特性进行探讨。
What is the reading status of newspaper readers, what news content is more interesting to newspaper readers and less interested in what news content? Whether demographic variables have influence on reader’s reading interest or not, Researchers and managers need to grasp the most basic issues, and only on the basis of the readers’ reading interest effectively grasp, the content of the newspaper can be targeted to achieve content, pass and seek, so that effective communication; As a matter of opinion, pass without barrier, as ineffective communication. This article intends to explore the commonalities and characteristics of newspaper readers ’reading interest through the readers’ survey in three places in Fujian.