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阿拉斯加航空公司的网站(Alaskaair.com)设计干净整洁、清晰且直接明了,从而在业界声名鹊起,得到了普遍的关注。在Gomez研究咨询公司举行的航空公司站点评选中,Alaskaair.com名列第五,在几乎所有的评选类别中,Alaskaair.com的排名都很靠前,这其中包括站点的易用性和在线资源。虽然阿拉斯加航空公司是一家相对较小的航空公司,营业额才19亿美元,但公司以一种积极的姿态迎接电子商务的挑战,它是第一批采用在Web上卖飞机票的航空公司。这个战略决策目前得到了丰厚的回报,公司销售收入的8％是直接来自Web上的销售。
Alaskaair’s website (Alaskaair.com) is designed to be clean, clear and straightforward, gaining prominence in the industry and receiving widespread attention. Alaskaair.com ranked fifth on the Airline site selected by Gomez Research and Consulting, and Alaskaair.com is in the top rankings in almost all categories, including site accessibility and online resources . Although Alaska Airlines, a relatively small airline with a turnover of only 1.9 billion U.S. dollars, the company took the challenge of e-commerce in a positive gesture and is among the first to use airline tickets on the Web. This strategic decision is now well received, and 8% of the company’s sales are directly from the Web.