本文客观描述了质量管理对旅游景区的影响及目前国内旅游景区的现状,并提出相应策略。一、质量管理对旅游景区的影响分析(一)影响顾客的忠实度游客忠实度是旅游者对服务消费经验的情感反映状态。令旅游者成为忠实顾客的一个先决条件是确保旅游的质量保持稳定的高水平。(二)决定景区的精神面貌员工和游客都能从员工的服务质量以及景区的设施管理中体会旅游景区的精神面貌。 This article objectively describes the impact of quality management on tourist attractions and the current status of domestic tourist attractions and puts forward corresponding strategies. First, the quality management of the impact of the tourist attractions (A) affect customer loyalty Tourist loyalty is the experience of tourists on the consumer service experience reflects the emotional state. A prerequisite for making tourists become loyal customers is to ensure that the quality of tourism remains at a high level. (B) to determine the spiritual outlook of the area Employees and tourists can experience the quality of the tourist attractions from the quality of service of staff and the facilities management of the scenic spots.