所谓视觉模式在本文中特指,以图片或图象等静态和动态画面为载体,在传输信息时所产生的可视的、形象的、直接的和真实的接收特点和接收效果。 俗话说“百闻不如一见”。现代传播学和心理学告诉我们,在接受信息时,人的视觉感官的接受能力最强,而生动的画面要比文字更能吸引人们的眼球,并给人们留下深刻的印象。其次,众所周知,公共关系学与营销学和广告学一样。 The so-called visual mode in this article specifically refers to the static and dynamic images such as pictures or images as a carrier, the information generated in the transmission of visual, visual, direct and true reception characteristics and reception. As the saying goes “one hundred see better than one see.” Modern communication and psychology tell us that when we receive information, human visual senses are the most receptive to us, and vivid pictures are more attractive to people than words and impress people deeply. Second, as we all know, public relations is the same as marketing and advertising.