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新媒体是指继电视、广播、纸质媒体之后出现的互联网络(第四媒体)和视频手机(第五媒体)。这是在现代数字通信技术Web2.0支撑体系下出现的全新媒体形态,包括数字杂志、数字报纸、数字广播、手机短信、移动电视、社交网络、桌面视窗、数字电影和触摸媒体等。按传播学分类,新媒体属于分众传播媒体,但其囊括并发展了传统媒体的传播方式,文化传播范围的广度和传播内容的深度丝毫不亚于传统媒体,甚至超过了传统媒体的大众传播效果。
New media refers to the Internet (fourth media) and video phones (fifth media) that appear after the television, radio and paper media. This is a brand new media appearance under the modern digital communication technology Web2.0 supporting system, including digital magazines, digital newspapers, digital broadcasting, mobile sms, mobile TV, social network, desktop window, digital movie and touch media. According to the classification of communication, the new media belongs to the Focus Media, but it encompasses and develops the traditional mode of media transmission. The extent of the scope of the media communication and the depth of the media content are no less than that of the traditional media and even exceed that of the traditional media .