如今,打开电视、翻开报纸,什么“市场占有率全国第一”、“百家商场销售第一”、“合格率全国第一”……许许多多全国第一的广告铺天盖地,一夜间仿佛所有的产品都成了第一。面对着如此多的第一,老百姓真的有种“不是我不明白,这世界变化快”的感觉。不仅百姓搞不清,就连媒体和企业也没有弄明白,究竟这些结果可信度有多大?每一次带有排行榜的“调查结果”在媒体上公布后,所引起的反响都非常强烈。先是排在前面的企业 Today, open the TV, open the newspaper, what “market share in the country ”, “number one mall sales ”, “pass rate of the first ” ...... many of the first Advertising overwhelming, as if all the products overnight became the first. Faced with so many firsts, people really have a kind of feeling, “I do not understand, the world is changing fast.” Not only the people do not understand, even the media and businesses have not figured out, after all, what is the credibility of these results? Each time with the leaderboard “findings ” in the media, the response is very strong. First row in the front of the business