美国是世界上流行饮料的主要市场 ,碳酸清凉型饮料仍占据着最大的市场份额。总的来讲 ,1999年美国饮料市场增长了 2 .7%。功能型饮料仍有较大的市场潜力和较高的增长幅度。 1999年新推出的产品中 18.5%在广告中强调其健康优势 ,而在 1996年 ,这一比率只有 6 .7%。许多公司都根 The United States is the main market for popular drinks in the world, and carbonated soft drinks still occupy the largest market share. In general, the U.S. beverage market grew by 2.7% in 1999. Functional beverages still have greater market potential and higher growth rate. Of the new products launched in 1999, 18.5% emphasized their health benefits in advertisements, compared to 6.7% in 1996. Many companies are rooted