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目的一线三甲医院在汶川地震后医疗救援中面临大量信息发布和新闻宣传的任务,通过有效整合资源、搭建信息发布和新闻宣传平台,实施有效组织管理的实践过程,提出建立应对突发事件综合信息管制预案,加强外环境拓展的思考。方法系统收集自汶川大地震发生以来德阳市人民医院在央视、川台、院内等多个媒介以新闻、专栏、报刊、统计报表、中国电信和中国移动短信、横幅等多种形式发布的信息。结果德阳市人民医院在震后40天内,报送抗震救治统计信息181份,通过短信向社会公众发布信息近160万条,发布寻亲信息7467条,发放地震急救知识资料1486份,发放伤员心理抚慰资料1750份,编辑《抗震救灾专题报道》12期,编辑《抗震救灾特刊》3期;开辟医院内外网站抗震救灾专栏,刊载文章319篇,图片200余幅,制作抗震救灾视频资料;在中央电视台等电台电视台发布新闻60余条,专题片7期;在人民日报等报刊发布信息70余条。结论汶川地震期间,德阳市人民医院通过有效的信息宣传机制及时展示了医院抗震救灾真实情况,上通下达,实现信息快速、有效传播,但在工作机制和方法等方面尚有欠缺,有待更深层次的探索与思考。
Objective The first-line top three hospitals face a lot of tasks of information release and news propaganda in the medical rescue after the Wenchuan earthquake. By effectively integrating resources, setting up a platform for information release and news propaganda and implementing an effective organization and management process, a comprehensive response to emergencies Control preplan, to strengthen the development of the external environment. Methods The system collects the information released by People’s Hospital of Deyang City in various forms such as news, columns, newspapers and periodicals, statistical reports, China Telecom and China Mobile SMS, banners and other forms of media since the Wenchuan Earthquake. Results Deyang People’s Hospital submitted 181 earthquake-resistant statistical information within 40 days after the earthquake, and sent nearly 1.6 million messages to the public via SMS. It published 7467 information on seeking relatives, issued 1,486 copies of first aid knowledge and sent out the wounded Soothing information 1750, editor of “Special Report on Earthquake Relief” 12, edited “Earthquake Relief Special Issue” 3; opened hospital and outside the site earthquake relief columns, published 319 articles, more than 200 pictures, making earthquake relief video information; in the central TV stations and other radio and television stations released more than 60 news articles, seven feature films; in the People’s Daily and other newspapers publish more than 70 articles. Conclusions During the Wenchuan earthquake, Deyang People’s Hospital promptly demonstrated the real situation of earthquake relief in hospitals through effective information publicity mechanism, and promoted the rapid and effective dissemination of information. However, there are still some shortcomings in terms of working mechanism and methods, Exploration and thinking.