在温州众多的男鞋品牌中,红蜻蜓无疑是后起之秀,在她刚入市的时候,同行大都已成气候,有的甚至早已成了“中国鞋王”,但红蜻蜓在短短的几年内就取得了较好的品牌效应,这其中应该是大有文章的。是什么促使红蜻蜓横空出世呢?红蜻蜓集团总裁钱金波先生说,红蜻蜓品牌运作的成功不仅在于资金、技术和营销方 Among the many men’s shoe brands in Wenzhou, Hung Hom is undoubtedly a rising star. When she first entered the market, most of her peers have become a climate, and some have even become “Chinese shoe kings,” but Hung Hom has achieved it within a few short years. A good brand effect, which should be a great article. What motivates Hung Hom to turn out to be born? Mr. Qian Jinbo, president of Hung Hom Group, said that the success of Hung Hom’s brand operation lies not only in capital, technology and marketing.