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二胎政策让中国又迎来一次生育潮,企业和商家也盯上了母婴这个持续增长的市场。随着80、90年代出生的第二代婴儿潮人口进入婚育期,加之婴幼童人口基数庞大,母婴刚性需求将长期存在。罗兰贝格最新报告显示,中国母婴市场将以每年15%的速度增长,每年可新增超300亿元母婴消费,2020年整体市场规模接近3.6万亿元。母婴行业是指与孕妇、婴童消费相关的衣食
Second child policy has ushered in a second birth tide in China, businesses and businesses are also eyeing the growing mother and baby market. With the second generation of baby boomers born in the 1980s and 1990s entering the marriage and childbirth cycle, combined with the large base of infants and young children, the rigid demand of mothers and infants will persist. The latest report from Roland Berger shows that the mother-baby market in China will grow at a rate of 15% per annum, with an annual increase of more than 30 billion yuan of maternal and infant consumption. In 2020, the overall market size will reach 3.6 trillion yuan. The maternal and child industry is related to pregnant women, baby consumption of food and clothing