几年前,书籍装帧艺术还处在要“书卷气”还是要“广告气”的喋喋不休的争论中。如今,望着满目“油天油地”、“浓装艳抹”的书皮儿们争先恐后地在书店亮相的劲儿,看着镭射电化铝一闪一闪似乎要把读者的眼球一网打尽的劲儿,还有那形式大于内容的风光劲儿,无疑,争论已尘埃落定,“广告气”以毫不留情的霸气荣登“装帧艺术”的主宰地位。 隐藏在“广告气”背后的潜台词是:“追随市场”。 A few years ago, the art of book binding was still in the chatter of “bookishness” or “advertising gas.” Now, looking at all the “oil and gas”, “thick-loaded” book cover children vying with each other in the bookstore effort, watching the laser flash of aluminum seems to pull the reader’s eye out of effort There is no doubt that the controversy has come to an end, and “Advertising Gas” has dominated the “framing art” with relentless domineering. Hidden behind the “advertising gas” subtext is: “follow the market.”