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对旅游产品的包装与推广就是指对旅游产品进行外部的美化加工,使其更加精致,更具魅力后用营销技巧和营销手段在社会上进行推广。包装后的旅游产品在一个国家或者地区都更具知名度和竞争力,而科学的营销推广会让旅游产品更快、更广、更适时的出现在市场上。我国旅游业正处于社会主义初级阶段,国内还缺乏完整的旅游理论知识体系以及旅游实践经验体系。本文主要从旅游产品包装与推广重要性及怎么对旅游产品进行包装和推广等方面进行了分析,提出以文化包装和互联网思维的推广策略来提高旅游产品在市场上的竞争力。
The packaging and promotion of tourism products refers to the external landscaping of tourism products to make them more delicate and attractive, and then promote them in the society through marketing techniques and marketing tools. Packed tourism products in a country or region are more known and competitive, and scientific marketing will make tourism products faster, more widely, more timely manner in the market. China’s tourism industry is in the primary stage of socialism, and there is still a lack of a complete tourism theoretical knowledge system and tourism experience system in China. This paper mainly analyzes the importance of packaging and promotion of tourism products and how to package and promote tourism products. It puts forward the marketing strategy of cultural packaging and Internet to improve the competitiveness of tourism products in the market.