供应商费尽心机与买手们谈判,希望用最少的通道费,获取最好的货架和堆头。但苦心孤诣得来的成果却在进入卖场后大打折扣:货架上缺货。 对于供应商来说,了解零售卖场里的缺货情况正变得越来越重要,我们必须推动零售商改进他们的缺货管理,共同把缺货情况控制在自己可以承受的范围之内。 Vendors try their best to negotiate with buyers, hoping to get the best shelves and piles with minimal channel fees. However, the results obtained with painstaking efforts have been greatly reduced after entering the store: the shelves out of stock. It is becoming increasingly important for suppliers to understand the out-of-stock situation in retail stores. We must urge retailers to improve their out-of-stock management and jointly control the out-of-stock conditions within their own limits.