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近日,微软公司宣布推出其管理软件的新品牌Dynamics,这一新品牌将会替代现有的MBS(微软商业解决方案)品牌。在此之前,微软已经拥有了GreatPlains、Axapta、Navision、Solomon四种ERP软件包以及CRM产品,Dynamics正是由这五种产品所组成的应用软件平台。那么,微软为何要废弃MBS品牌,转而重造Dynamics?据说,2002年6月,微软公司CEO史蒂夫·鲍尔默曾向全体微软雇员发出了一份备忘录,提出了微软公司向前发展的核心优先事宜,其中的内容之一便是:了解数以百万计的用户当前对于技术的需求和使用,并利用创新,让
Recently, Microsoft announced the launch of Dynamics, its new brand of management software, which will replace the existing MBS (Microsoft Business Solutions) brand. Prior to this, Microsoft already had four ERP packages, GreatPlains, Axapta, Navision and Solomon, as well as CRM products. Dynamics is an application software platform composed of these five products. So, why Microsoft abandoned the MBS brand, and rebuild Dynamics? It is said that in June 2002, Microsoft CEO Steve Ballmer issued a memorandum to all Microsoft employees, put forward the Microsoft company to move forward One of the elements of this is understanding the current need and use of technology for millions of users and harnessing innovation for