《哈佛商业评论》的诺尔曼·奥古斯丁建议,以人性化的思考来界定实际的问题和信息,然后,“你才能从容地坚持你认为正确的路线。”那些在事前对危机有充分思考和准备的企业才有可能度过危机的洗礼。安利公司成功地度过了危机,因为它知道控制传播造成的危机才可以使自己的利益和形象损害减少到最小。 Norman Augustine, of the Harvard Business Review, suggests humanely thinking about the actual problems and messages, and then “you can calmly stick to what you think is right.” Those who thought about and prepared for the crisis in advance Of the companies have the chance to survive the crisis. Amway successfully managed the crisis because it knew it was possible to minimize the damage to its own interests and image by knowing that the crisis caused by the spread of control was over.