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文章分析了商务英语专业学生培养过程中渗透旅游英语专业知识的重要性以及其优势、劣势、机会、威胁,进而提出了相关的策略。商务英语专业是英语和商务管理学两大专业的有机结合。随着国际商务活动的开展和涉外旅游业的蓬勃发展,科学规范的商务管理与高效过硬的英语交际能力的有机结合显得十分重要。本研究既结合广西区内旅游业发展的实际情况,就商务英语专业学生培养过程中渗透旅游英语专业知识重要性、可行性以及策略进行探讨。一、商务英语专业学生培养过程中渗透旅游英语知识的重要性商务英语专业学生主要是培养其适应外向型现代商务管理工作岗位的要求,尤其是可以运用口头和书面英语来表达与商
The article analyzes the importance of penetrating the professional knowledge of tourism English as well as its advantages, disadvantages, opportunities and threats in the training of business English majors and puts forward the relevant strategies. Business English major is a combination of English and business management two major professional. With the development of international business activities and the vigorous development of foreign-related tourism, it is very important to combine scientific and standardized business management with highly effective English communicative competence. This study not only combines the actual situation of tourism development in Guangxi region, explore the importance, feasibility and tactics of penetrating the tourism English professional knowledge in the cultivation of Business English majors. First, the importance of business English teaching students to penetrate the process of training knowledge of English tourism Business English major students is mainly to train them to adapt to export-oriented modern business management job requirements, in particular, can use verbal and written English to express and business