我们需要通过媒体发现使品牌能在消费者面前脱颖而出的方法,而且是一种有效、给人惊喜和高参与度的方法。进入数字化和多媒体的传播时代,以网络媒体为主的新媒体自出现后便使整个传媒生态格局发生了巨大的变化,消费者已经不仅仅从传统的媒介诸如电视,报纸,广播以及互联网来获取信息,手机,游戏机,新型的户外媒体越来越多地占领了消费者的生活空间。 We need to find ways in the media to make brands stand out in front of consumers, and it’s an effective, surprising and engaging way. Entering the era of digitization and multimedia communication, new media, mainly online media, has undergone tremendous changes since the advent of the media. Consumers have not only acquired it from traditional media such as television, newspapers, radio and the Internet Information, mobile phones, game consoles, new outdoor media increasingly occupy the consumer’s living space.