本文以剑河县为例,对当地的民族文化资源现状进行了梳理,在此基础上,分析了当地在发展旅游文化产业过程中,在文化品牌打造、产业链形成,项目建设、联动开发、宣传推广等方面存在的问题,进而从夯实品牌内涵、适度把握开发程度层次、重视区域合作以及优化宣传推广模式等方面,提出了提升旅游文化产业发展水平的建议。 This paper takes Jianhe County as an example to sort out the present situation of local ethnic cultural resources. On the basis of this, it analyzes that in the process of developing tourism and cultural industries, the local culture and brand building, industrial chain formation, project construction, linkage development, Promotion and other aspects of the existing problems, and then from the compaction of brand content, a moderate grasp of the development level, emphasis on regional cooperation and optimize the promotion model, put forward proposals to enhance the development of tourism and cultural industries.