酒店营销的创新力是酒店经营发展的核心要素之一,传统的经营模式和思维方式不能适应新的酒店发展态势,以变求变,对酒店营销进行重新的认识和定义,从产品的创新、市场的定位、营销方式的尝试和员工意识的提升等方面给酒店营销一个全新的认识,是大家不约而同的思考。 The innovation of hotel marketing is one of the core elements of the hotel management. The traditional business model and thinking mode can not adapt to the new hotel development trend. With the change of demand, the hotel marketing is re-recognized and defined. From the innovation of products, Market positioning, marketing efforts and employee awareness and other aspects of the promotion to the hotel marketing a new understanding, we are spontaneous thinking.