产品进入市场,如果能够获利,自然会涌现出许多跟随者,在少儿图书出版行业,这一点同样不能避免。这些跟随者一方面可以给行业带来生机和活力,另一方面也会给现有企业造成市场压力,威胁它们的市场地位。我国少儿出版社的潜在竞争者包括国内民营企业和国外跨国出版集团、传媒集团。他们有一定的出版实力,占有一定的市场份额,有各自的优势和劣势。 Products into the market, if profitable, will naturally emerge many followers, in the children’s book publishing industry, and this can not be avoided. On the one hand, these followers can bring vigor and vitality to the industry, on the other hand, it will also create market pressure for existing enterprises and threaten their market position. Potential competitors of our children’s publishing house include domestic private enterprises and foreign multinational publishing groups and media groups. They have a certain publishing strength, occupy a certain market share, have their own advantages and disadvantages.