目前,我国广播电视业在传播技术和传播手段上日新月异,在节目创作水平和编排方法上也有质的精进。但广电业的发展绝不仅仅是技术指标的量化概念,其可持续发展的关键所在和内在动力,还在于广电传播中最活跃的因素——人。广播电视是知识密集型、人才密集型的行业,媒体间的竞争归 At present, China’s radio and television industry is developing rapidly in terms of the means of communication and dissemination, and its quality of program creation and arrangement is also improved. However, the development of radio and television industry is by no means merely a quantitative concept of technical indicators. The key and intrinsic motivation for its sustainable development lies in the most active factor in radio and television broadcasting. Broadcasting is a knowledge-intensive and talent-intensive industry, with competition among the media