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2011年3月,波士顿咨询公司一份研究报告显示,到2013年,中国将成为全球第二大旅游市场。到2020年,中国出境旅游人次将接近美国水平,且国内游市场的价值将达到3.9万亿元人民币。在各级城市中,无论是富裕消费者还是新兴中产阶级都正在努力寻找值得信赖的品牌和服务。在这份报告发布两年前,致力于打造“旅游社区媒体平台”的“蚂蜂窝”在北京的一个角落成立了。2006年,蚂蜂窝的现任CEO陈罡和现任COO的联合创始人吕刚联手搭建了“蚂蜂窝”社区,希望将身边的旅游爱好者聚到一起交流心得。当时,
In March 2011, a Boston Consulting Group research report shows that by 2013, China will become the world’s second largest tourism market. By 2020, China’s outbound tourist arrivals will be close to the U.S. level and the value of the domestic travel market will reach 3.9 trillion yuan. In all levels of cities, both wealthy consumers and the emerging middle class are struggling to find trusted brands and services. Two years ago when this report was released, “A-Cellular ” dedicated to building a “travel community media platform” was established in one corner of Beijing. In 2006, Chen Gang, the incumbent CEO of Cellular and the co-founder of the current COO, joined hands to set up a community called “Cellular”, hoping to bring together traveling enthusiasts around to exchange ideas. then,