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“平民矜贵”(mass prestige),这个盎格鲁-撒克逊民族的词组源于一对相反的概念“大众平民市场”(mass market)和“矜尊高贵”(prestige)。这个名词2003年诞生在美国,出现在一本由迈克尔·西尔弗斯坦(Michael Silverstein)执笔且相当严肃的杂志上《哈佛商业评论》。
“Mass prestige,” the phrase of the Anglo-Saxon nation stems from a contradictory concept of “mass market” and “prestige.” The term was born in the United States in 2003 and appears in the Harvard Business Review, a rather serious magazine by Michael Silverstein.