生鲜管理问题的提出生鲜经营是大多数超市的首选内容之一,不仅是为避免干货商品日趋明显的低毛利竞争而追求生鲜商品的高毛利,更是为了寄希望于生鲜的引客作用而提升整个卖场的销售业绩。生鲜经营要想确实带来这种效果,就当前国内超市发展状况而言,还有许多工作要做。很多超市生鲜经营 Freshman Management Issues Freshman is one of the first choices for most supermarkets. Not only is it in pursuit of freshness, but also in pursuit of high margins for fresh produce to avoid the obvious low margin competition of dry goods. Customer role and enhance the entire store sales. Fresh business to really bring about this effect, the current status of the development of domestic supermarkets, there is still much work to be done. Many supermarkets fresh business