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构建优秀文化品牌,对于展示中原文化独特魅力,推动文化产业发展,提升文化软实力具有重要作用。《禅宗少林·音乐大典》的成功体现了现代艺术形式、高端现代技术在优秀文化品牌构建和相关产业链发展中的强大作用。在构建中原优秀文化品牌时,需把握优势找准定位,坚持改革创新,不断优化发展环境,在深入挖掘整理文化资源的基础上,高效整合各方资源,带动相关产业集聚发展,从而推进中原文化走出河南、走到全国、走向世界。
Building a good brand of culture plays an important role in displaying the unique charm of the Central Plains culture, promoting the development of the cultural industry and enhancing the soft power of culture. The success of “Zen Shaolin Music Ceremony” reflects the powerful role of modern art form and high-end modern technology in the construction of excellent cultural brands and the development of related industrial chains. In the construction of excellent cultural brand in Central Plains, we must grasp the advantages of locating the right position, insist on reform and innovation, and constantly optimize the development environment. On the basis of digging cultural resources thoroughly, we can efficiently integrate the resources of all parties and promote the development of related industries to promote the Central Plains culture Out of Henan, went to the country, to the world.