日本品牌和美国品牌的争夺在过去16年,香港高尔夫市场一直领先大陆市场。一些日本球具品牌通过在香港设立概念店或旗舰店,展示品牌形象和产品性能,并由此迈出进军中国大陆市场的第一步。Honma就是典型的例子,在大陆市场广为人知前,Honma先在香港设立了概念店。之后,其他日本高端球具品牌也紧随其后,先在香港立足。但是,进7年来,美 Competition for Japanese brands and US brands Over the past 16 years, the Hong Kong golf market has been leading the Chinese market. Some Japanese golf club brands demonstrate their brand image and product performance by setting up a concept store or flagship store in Hong Kong and taking the first step towards entering the Chinese market. Honma is a typical example. Before the well-known mainland market, Honma first set up a concept store in Hong Kong. Later, other Japanese high-end ball brand followed, first in Hong Kong based. However, for seven years, the United States