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2013年,重卡行业增长神速,整体市场皆大欢喜,多数主流企业都受益匪浅,上汽依维柯红岩更是以65%的傲人业绩名列第一。近日,记者从熊伟铭总经理铿锵有力的话语中,隐约找到了一些答案。2013年12月,“上汽依维柯红岩商用车有限公司2014年营销商务年会”在成都举行,来自全国各地的1100多位经销商、服务商、专用车、改装企业参加了会议。今年,上汽依维柯红岩共销售各类重型卡车约2.8万辆,同比增长65%,增幅跃居全行业第一。面对即将到来的2014年,尽管市场的整体发展态势依然存在许多不确定因素,上汽依维柯红岩仍然为自己制定了3.2万辆的销售目标,如果明年底如约完成,上汽依维柯红岩将再次出现一个质的飞跃。上汽依维柯红岩销售事业部总经理曹宗强在大会上做了《2014年营销工作报告》。曹宗强分析说,2013年,整车销售同比上升65%、行业增幅第一,经济复苏、国四排放的提升等都是推动重卡行业市场需求增加的主要原因。在这77万辆规模当中,牵引车共约销售26.5万辆,是增长最快的细分行业,同比增幅达到39%,除牵引车之外,自卸车和载货车分别增长19%和8%。曹宗强从网络、服务、配件、金融等多方面就2014年重点
In 2013, the heavy-duty truck industry witnessed rapid growth and the overall market was very happy. Most mainstream enterprises benefited greatly. SAIC-Iveco Hongyan ranked first with a proud 65% performance. Recently, the reporter Xiong Weiming, general manager sonorous words, vaguely found some answers. In December 2013, “SAIC-Iveco Hongyan Commercial Vehicles Co., Ltd. 2014 Marketing Business Conference” was held in Chengdu and more than 1,100 dealers, service providers, special vehicles and refitting enterprises from all over the country participated in the meeting. This year, SAIC Iveco Hongyan total sales of various types of heavy trucks about 28,000, an increase of 65%, an increase of the first in the industry. Faced with the upcoming 2014, SAIC-Iveco Hongyan has set itself the target of sales of 32,000 vehicles despite the uncertainties surrounding the overall development of the market. If completed by the end of next year, SAIC-Iveco Hongyan will appear again A qualitative leap. SAIC Iveco Hongyan Cao, general manager of sales department sales at the General Assembly made a “2014 Marketing Report.” Cao Tsung-keung analysis said that in 2013, vehicle sales rose 65% year-on-year, the industry’s first increase, economic recovery, the country’s four emission increases are all the main reasons to promote the market demand for heavy truck industry. Among these 770,000 vehicles, trailers sold a total of about 265,000 units, the fastest-growing sub-sector with an increase of 39% over the same period of last year. Dump trucks and lorries were up 19% and 8% respectively %. Cao Zongqiang from the network, services, accessories, finance and other aspects of 2014 focus