旅游业是属于第三产业,是我国国民经济的重要组成部分。当前整个中国旅游业的发展情况相对比较良好取得了一定的成就,但是仍然还存在着诸多问题。在我国社会经济转型的关键时期,各种新的规章制度的出台以及现有规章制度的不完善,加上长期以来,我国旅游行业在发展过程当中存在的一些尚未解决的问题,导致了中国的旅游行业在发展中逐步走出困境。而正是基于这样的现实情况,本文将结合我国旅行社的经营现状,来进一步分析加强我国旅行社市场竞争力的对策。 Tourism belongs to the tertiary industry and is an important part of our national economy. At present, the tourism development in China as a whole has made some achievements in its development. However, there are still many problems still facing the development of tourism in China. In the crucial period of our country’s social and economic transition, the promulgation of various new rules and regulations as well as the imperfect existing rules and regulations, together with the unsolved problems existing in the development of China’s tourism industry for a long time, have led to China’s Tourism industry in the development of gradually out of the woods. It is precisely based on such a realistic situation, this article will be combined with the status quo of China’s travel agencies to further analyze the countermeasures to strengthen China’s travel market competitiveness.