分析大连旅游产品的市场需求状态,从而采取相应的营销策略,即对旅游产品的需求状态进行管理。海滨城市大连是我国东北著名的避暑胜地和热点旅游城市,凭借其秀美的自然旅游资源和独特的中国近代历史人文旅游资源,成为中国第一批“优秀旅游城市”。大连南部沿海风景区,旅顺口、金石滩和冰峪沟风景区是大连的四大著名风景区;市区内同样拥有丰富的旅游资源,如大连森林动物园、星海广场、滨海路等;还有一年一度的大连国际服装节、啤酒 Analyze the market demand status of tourism products in Dalian, and then adopt the corresponding marketing strategy, that is, manage the demand status of tourism products. The coastal city of Dalian is a famous summer resort and hot tourist city in northeast China. With its beautiful natural tourism resources and unique historical and cultural tourism resources in modern China, Dalian became the first “Outstanding Tourist City” in China. The southern coastal scenic area of ​​Dalian, Lushunkou, Jinshitan and Bingyugou Scenic Area are the four famous scenic spots in Dalian. The urban area also boasts rich tourism resources such as Dalian Forest Zoo, Xinghai Square, Binhai Road and so on; and one Dalian International Fashion Festival, beer