现在的营销,需要的是“永远在线”。原来的那套传播和测量方法也需要改变。事实上,身处这样一个多变的时代,改变是最重要的一项能力。12年前,买不到电视广告段就无投放可言,拼的是“规模”;8年前,无整合不营销,拼的是“策划”;2年前,无新媒体不罢休,拼的是“新”;现在,不实时不测量,拼的是“实时”。一个公司的行业地位往往是在行业发展的不成熟阶段形成的,而行业在逐渐成熟的过程中,又会出现很多拐点,常常意味着新的洗牌,唯一的应对方法就是“改变”!媒体环境在变, Now marketing, what is needed is “always online”. The original set of propagation and measurement methods also need to change. In fact, in such an ever-changing era, change is the most important one. 12 years ago, can not buy TV advertising segment is not put at all, fight is “size ”; 8 years ago, no integration of non-marketing, fight is “planning ”; 2 years ago, no new media Do not give up, spelling is “new ”; Now, not real-time measurement, fight is “real-time ”. A company’s industry position is often formed in the immature stage of development of the industry, and the industry is gradually maturing in the process, there will be a lot of inflection points, often means that the new shuffle, the only way to deal with is “change” The media environment is changing,