创新、创新!如今,“创新”成为最火的词。那么,创新是指产品、流程、服务方面,还是思维模式方面?两者谁更重要?事实上,两者都是创新,但后者更重要。因为它是组织文化的创新,是管理创新,是更大的创新。创新,更重要的、更大的在于管理创新,这就对 CEO 们提出了挑战。尤尼森营销咨询理事会主席、执教于荷兰奈耶诺德大学(Nyenrode)的战略创业学教授弗里德·拉赫茨基(Fred Lachotzki),受中欧工商管理学院之邀,于中欧高层管理论坛就论题“超越控制的管理方式,从控制到领导一 Innovation, Innovation! Today, Innovation is the hottest word. So, does innovation mean product, process, service, or thinking? Two are more important? In fact, both are innovations, but the latter are more important. Because it is the organizational culture of innovation, management innovation, is a greater innovation. Innovation, more importantly, greater is the management of innovation, which posed a challenge to CEOs. Fred Lachotzki, chairman of the Uniton Marketing Advisory Council co-directed by Nyenrode University in the Netherlands, was invited by China Europe International Business School (CEIBS) On the topic ”beyond the control of management, from control to leadership one