早在20世纪50年代,国外一些博物馆就兴起了文化产品的开发和经营。在保持自身非营利公益事业机构性质的同时,立足于市场经济的发展现状,运用市场经济的规律,引入市场化的理论和方法,积极从各方面寻求自助,吸纳社会资金,多渠道发展文化产品,并将所集资源回馈于博物馆自身建设上,取得了显著的成绩。 As early as the 1950s, some foreign museums started the development and management of cultural products. While maintaining the nature of its own non-profit public welfare institutions, based on the current development of the market economy, the law of the market economy, the introduction of market-oriented theory and methods, and actively seek help from all quarters, to absorb social capital, multi-channel development of cultural products , And the collection of resources back to the construction of the museum itself, has made remarkable achievements.