一、现状:社区报的几种模式这几年,传统媒体受到新媒体的强烈挤压,不管是舆论空间,还是发行和广告空间越来越小,许多报纸尝试新的运作模式,社区报就是其中一种,其生存和发展的依据就是细分读者市场,以小博大。可是,从整体上看,社区报基本维持在利润的平衡点上,尚未有什么大作为。 First, the status quo: several modes of community newspaper In recent years, the traditional media is strongly squeezed by the new media, whether it is media space, or advertising and advertising space is getting smaller and smaller, many newspapers try a new mode of operation, community newspaper is One of them, the basis for their survival and development is to segment the reader market to small and large. However, on the whole, the Community Newspaper has basically maintained the balance of profits, and there is not much to be done yet.