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产品利益点由于肩负着提升产品形象的重任,喔喔纯之奶糖在很多方面都有着传统喔喔奶糖的影子,除了在产品内质和设计风格上做了一些提升并丰富了一些时尚的产品口味外,糖体外观、包装形式和价格体系均与传统喔喔奶糖保持了一致。通过对部分经销商和消费者做小范围的定性测试表明,喔喔纯之奶糖已完全能够满足策略需求。
Product Benefits Because of the heavy responsibility of upgrading the product image, the pure toffee has many traditions. In addition to the shadow of toffee, it has made some improvements in product quality and design style and enriched some fashionable Product tastes, the appearance of sugar, packaging and price system are consistent with the traditional candy Oh toffee. Through a small number of qualitative tests on some distributors and consumers, it shows that pure pure toffee has been fully able to meet the strategic needs.