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经过两年摸索前行,央视公益寻人栏目《等着我》已经成长为中国最具影响力、收视口碑双赢的大型公益节目之一。本文通过对节目全媒体公益寻人平台的搭建、以“真实”为内核的艺术表达,以及主流价值观的引导等三个方面,分析节目在创新创优方面的实践经验,为电视节目如何在媒介融合浪潮下积极创新并坚守品质提供一些参考。
After two years of groping, CCTV public service tracing section “Waiting for me” has grown into one of the largest public service programs in China with the most influence and win-win reputation. This article analyzes the practical experience of programs in innovation and excellence through three aspects: the building of public media tracing platform, the artistic expression of “real ” and the guidance of mainstream values, and so on. In the wave of media integration, innovation and adherence to quality provide some reference.