特色农产品在铜仁市农产品结构中占有重要比例,其产业发展的优劣直接影响着农民收入。铜仁特色农产品虽有特色、有市场、但营销渠道尚存在层次多、环节多、渠道效率低下等缺点。只有对营销渠道进行优化和维护,才能提高渠道运行效率,保持铜仁特色农产品的持久优势。 Characteristic agricultural products occupy an important proportion in the structure of agricultural products in Tongren City. The pros and cons of their industrial development have a direct impact on the peasants’ income. Tongren characteristics of agricultural products, although featured, have the market, but there are still many marketing channels, many links, channel inefficiencies and other shortcomings. Only by optimizing and maintaining marketing channels can we improve the efficiency of channels and maintain the long-term superiority of Tongren’s characteristic agricultural products.