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随着影视剧市场蓬勃发展,影视旅游目的地成为游客旅游的重要目的地之一。位于东部沿海地区的横店影视基地和位于西部大漠的宁夏镇北堡影视城成为国内影视旅游目的地的典型代表,每年都吸引了以千万计的游客慕名观光。但是,这两个影视基地又各有千秋,下面从营销学视角加以分析。一、定位不同。定位不同主要体现在二个方面,首先宁夏镇北堡影视城定位于中国古代北方小城镇,而横店影视基地定位于“看明星、玩穿越、欣赏演艺秀”的影视探秘、度假的影视主题旅游公园。镇北堡影视城本来就是建在一座古城之上,并通过整体搬迁古建筑或古迹建造园区,寻找非物质文化遗产的继承人现场
With the vigorous development of film and television drama market, film and television travel destination has become one of the important destinations for tourist travel. Hengdian Film and Television Base in the eastern coastal area and Ningxia Zhenbei Beibu Movie and Television City in the western desert have become typical representatives of domestic film and television travel destinations and attract tens of millions of tourists every year for sightseeing. However, the two film bases have their own advantages, the following perspective from the marketing analysis. First, different positioning. Different positioning is mainly reflected in two aspects, first of all, NingBo ZhenBoBo movie and television city located in northern China ancient town, and Hengdian film and television base located in “see the star, play through, enjoy the show ” movie exploration, holiday movie Theme travel park. Zhenbei Fort movie and television was originally built on an ancient city, and through the overall relocation of ancient buildings or monuments to build the park, looking for intangible cultural heritage heirs site