“果子还挂在树上,就已经被卖出去了。”想让自家农产品在成熟前就被抢购一空吗?要做到这点,前提是要有一个让消费者喜欢、信赖的品牌。在电子商务勃兴的大环境下,借电商之力,这一切都不再那么遥远。李志民是河北承德怡达山楂合作社的理事长,他的合作社目前仍在依靠传统批发和商超渠道出售山楂产品。尽管他一直在努力发展电子商务,希望山楂通过移动互联网销往全国,但现在通过电子商务渠道实现的营业额还不到5%。李志民最大的苦恼是在无污染环境下种植的承德山楂却不能卖个更好的价钱。所以他大胆设想,能不能通过电子商务的实现手段,把合作社栽培、种植到 “The fruit is still hanging on the tree and it has already been sold.” "Do you want your home-grown produce to be sold out before it’s mature? To do this, you have to have something that consumers love and trust Brand. In the booming e-commerce environment, by the power of electricity providers, all this is no longer so far. Li Zhimin is the chairman of Hebei Chengde Yida Hawthorn Cooperative, and his cooperatives are still relying on traditional wholesale and commercial channels to sell hawthorn products. Although he has been working hard to develop e-commerce, hawthorn want to sell through the mobile Internet to the country, but now through e-commerce channels to achieve turnover of less than 5%. Li Zhimin’s biggest worry is that Chengde hawthorn grown in a pollution-free environment can not sell a better price. So he boldly conceived, can not through the means of e-commerce, the cooperative cultivation, planting