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新形势下,传统的知识型或被动实践型教学模式已不能适应市场营销专业应用型人才培养的要求。广西贺州学院积极探索市场营销专业教学改革的新思路,尝试将任务驱动教学法应用到现代推销学课程教学改革实践中,分析任务驱动模式下现代推销学课程教学的具体流程,并对任务驱动型教学模式改革实践进行反思,提出需要重点注意的2个方面问题。
Under the new situation, the traditional knowledge-based or passive practice teaching model can not meet the requirements of marketing professional applied talents. Guangxi Hezhou University actively explores new ideas of teaching reform in marketing specialty, attempts to apply the task-driven teaching method to the practice of modern marketing teaching reform, analyzes the specific process of modern marketing teaching in task-driven mode, and analyzes the task-driven Teaching mode reform practice to reflect, put forward two issues that need to pay close attention to.