杜阮凉瓜是江门市的特色农产品,也是农业部国家农产品地理标志特色农产品。本文通过分析江门市近年来发展乡村旅游过程中,针对杜阮凉瓜从资源开发到品牌推广上总结出的现有经验,分析其存在的问题和局限,并认为杜阮凉瓜在后续的有效开发上应在有效规划、引入标准体系、培养人才、注入文化内涵四方面提出进行优化和提升。 Duruan Lianggua Jiangmen City is characterized by agricultural products, but also the Ministry of Agriculture national agricultural products geographical indications characteristic agricultural products. In this paper, through analyzing the process of rural tourism development in Jiangmen City in recent years, according to the existing experience that Du Ruan Lianggua summarized from resource development to brand promotion, and analyzed its existing problems and limitations, and that Du Ruan Lianggua in the follow-up effective The development should be in the effective planning, the introduction of the standard system, personnel training, into the four aspects of cultural connotation proposed to optimize and enhance.