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在当代社会信息及通讯技术高速发展的条件下,手机与互联网的结合促使手机媒体功能得到不断丰富和推广,手机媒体成为继报纸、广播、电视、互联网之后以手机为传播载体的又一新媒体。随着3G技术在国内的应用和推广,手机媒体功能初步实现,为手机媒体发展扫清了一大障碍。但是国内手机媒体发展仍受诸多方面因素制约,致使手机媒体不能充分发展,长此以往,势必影响经济发展,延缓科技进步。调查表明,费用投入、网络建设、运营模式、内容提供、终端技术等五方面问题是制约手机媒体发展的主要因素。文章将以实证调研结果为依据,在分析上述制约因素的基础上,有针对性地提出优化手机媒体市场、推动手机媒体发展的具体方略。
With the rapid development of information and communication technologies in today’s society, the combination of mobile phones and the Internet has led to the continuous enrichment and promotion of mobile media functions. Mobile media has become another new medium for mobile phones after newspapers, radio, television and the Internet . With the application and promotion of 3G technology in China, the initial realization of mobile media functions has cleared a major obstacle for the development of mobile media. However, the domestic mobile phone media development is still constrained by many factors, resulting in the mobile phone media can not fully develop. Over the long run, it is bound to affect economic development and delay the progress of science and technology. The survey shows that cost input, network construction, operation mode, content delivery, terminal technology and other issues are the main factors restricting the development of mobile media. The article will be based on empirical research results, based on the analysis of the above-mentioned constraints, put forward specific proposals to optimize the mobile phone media market and promote the development of mobile media.