电视广告用语准确与否,不仅直接关系到广告客户的经济利益,而且影响到电视台的节目形象。具体工作中,如何编写好电视广告用语,我认为应注意以下五点:一、要内容真实广告用语应当真实、客观地宣传广告主体的内容和价值,这是一般电视工作者都明白的道理。但是在具体工作中,在当前广告创收成为电视部门最主要经济来源的背景下,受眼前经济利益 Television advertising terms accurate or not, not only directly related to the economic interests of advertisers, but also affect the television program image. Specific work, how to prepare a good TV advertising terms, I think we should note the following five points: First, the contents of the real advertising language should be true and objective advertising of the content and value of the main body, which is the general TV workers understand the truth. However, in specific work, given that the current revenue generation of advertising has become the most important economic source for the television sector, the current economic benefit