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近年在论及中国传媒发展问题时“,拐点”一词常被提起。有人认为“拐点”是报业衰退的开始,有人认为“拐点”是发展重心转变的信号。理解不同,判断不同,不过,有一点认识是相同的:在经历了快速发展的“黄金10年”以后,中国报业又进入了一个新的整合期。在某种意义上讲,刚刚过去的2006年将给中国报业史写上浓重的一笔:这一年业界对数字化战略转型、管理体制创新等由期待、呼吁走向实际操作层面。面对生存环境的变化《,北京宣言》的诞生和众多媒体在数字报业方面的探索和实践,预示着纸质媒体的数字化浪潮正奔涌而至。回顾2006年,面对新格局,中国报业以前所未有的激情迈出了创新的一步;展望2007年,肩负新使命,中国传媒业将在探索的路上跋涉前行。转型不是朝夕之功,探索是一次艰苦的征程。路在脚下,希望在前头。
In recent years, when talking about the development of the media in China, “the inflection point” is often mentioned. Some people think that the “turning point” is the beginning of the newspaper’s recession. Some people think that the “turning point” is the signal of changing the center of gravity. Understand different, different judgments, however, one thing is the same understanding: After experiencing the rapid development of “golden 10 years”, the Chinese newspaper has entered a new period of consolidation. In a sense, the just-past 2006 will give a profound note to the history of China’s newspaper industry. This year, the industry is expecting to move forward with digitization and restructuring of its management system and so forth. In the face of changes in the living environment, the birth of the “Beijing Declaration” and the exploration and practice of many newspapers in digital newspapers indicate that the digitalization of paper media is rushing forward. Looking back at 2006, in the face of the new pattern, China’s newspaper industry took an innovative step with unprecedented enthusiasm. Looking forward to 2007, with the new mission, the Chinese media industry will make the journey ahead in exploration. Transformation is not the day or night, exploration is a difficult journey. Road at the foot of hope in the first place.