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以数字化为主导,以互联网和移动通信等技术为推力,直接引发了世界范围内媒体结构的重新布局。由此带来的社会语境的开放性、传播渠道的多元性、传播范围的国际性和舆论环境的复杂性等变化,对我国媒体的舆论引导工作提出了严峻挑战。只有积极汇聚舆论合力,主动维护舆论权威,才能真正形成我国新闻传播的舆论强势,实现正确的舆论导向。
Driven by digitization and technology such as the Internet and mobile communications, this has directly led to the re-layout of the media structure worldwide. The resulting changes in social context such as social context, diversity of communication channels, international coverage and the complexity of public opinion environment have posed severe challenges to the media in our country. Only by actively pooling together public opinion and actively safeguarding the authority of public opinion can we truly form the strong public opinion in our news media and achieve the correct direction of public opinion.