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中华全国供销合作总社日前公布的一项调查支持了专家们关于富有潜力的中国农村市场将在严峻的买方市场形势下保持繁荣活跃的预测。根据这项对全国14408户农民1998年生活资料和生产资料需求、支出意向的典型调查,中华全国供销合作总社的专家们认为,今年农村消费品零售额将比1997年增长10%左右,增幅可能首次快于城市。去年,我国农村社会消费品零售额达到10449亿多元,比上年增长10%,略低于城市的增长速度。但由于买方市场的形成和农村市场潜力的初步显现,农村市场和城市市场的增幅差距明显缩小。
A survey recently released by the All-China Federation of Supply and Marketing Cooperatives supports the experts’ prediction that the potential Chinese rural market will remain prosperous and active under the severe buyer’s market situation. Based on this typical survey of the country’s 14,408 households’ living and production information requirements and spending intentions in 1998, experts from the All China Federation of Supply and Marketing Cooperatives believe that the retail sales of rural consumer goods this year will increase by about 10% from 1997, which is likely to increase. For the first time faster than the city. Last year, the retail sales of China’s rural consumer goods reached 1,044.9 billion yuan, an increase of 10% over the previous year, slightly lower than the growth rate of the city. However, due to the formation of the buyer’s market and the initial appearance of the rural market potential, the gap between the rural market and the urban market has significantly narrowed.