新创办一份期刊,首先有个角色定位问题。“角色”是一个社会学概念,它是指某个人在特定的社会和团体中占有的适当的位置,被该社会和团体规定的行为模式。这里所讲的位置,就是指个人在社会和团体中所占的地位;从社会价值观来看,就是社会地位、身份。如果我们把社会学的角色理论引入期刊编辑学,也可以这样说:在报刊如林、市场竞争日趋激烈的今天,每一种期刊都应有自己的合适的位置,即 Start a new journal, first of all a role in positioning. “Role” is a sociological concept, which refers to the appropriate position of an individual in a particular society and group and the mode of behavior prescribed by that society and group. The position here refers to the individual’s position in the society and the community; from the social values, it is the social status and status. If we introduce the role-playing theory of sociology into journals editorship, we can also say that in today’s newspaper industry, competitions in the market are becoming increasingly fierce, each periodical should have its own niche