近年来国产片的生产,引起电影界对电影市场和观众心理学的注意,创作与欣赏二者试图探寻共同的契合点,来实现电影的消费价值。笔者对彩片《少爷的磨难》的市场消费情况,通过放映测试得出一个结论——观众需要娱乐片。《少》片在汉中市上映,这部喜剧片尽管在艺术上有许多不足,但由于它的结构新颖、表演滑稽,意味风趣,给观众带来浓烈的娱乐效果。上映期间,笔者两次抽察汉中剧院,从中发现观众强烈的娱乐意识。上映第一天,抽察了观众的表情和反映;放映中观众轰笑不断,甚至得意忘形,但几乎 In recent years, the production of domestically produced films has aroused the cinema’s attention to the movie market and audience psychology. Both of creation and appreciation try to explore common convergence points to realize the movie’s consumer value. The author of the film, “Master’s Tribulation,” the market consumption, through the projection test came to a conclusion - the audience needs entertainment. The film “Little” was released in Hanzhong City. Although there are many shortcomings in the arts, this comedy shows great entertainment because of its novel structure, funny performance and humor. During the release, I twice sampled the Hanzhong Theater, from which the audience found a strong sense of entertainment. On the first day of the screening, the audience’s facial expressions and reflections were examined; while the audience was constantly laughing and even forgetful, almost